United and Pepsi face the withering glare of the internet
Inside the area of per week, two public relations disasters struck at distinctive businesses. And even as one peddles soda pop and the opposite sells aircraft rides, it turns out they both have the equal Achilles heel — social media.
Whilst Pepsi launched its ad offering Kendall Jenner handing a can of dad to a police officer for the duration of a protest, it became “seeking to assignment a global message of solidarity, peace, and knowledge.”
Inside hours of its launch, the ad becomes being lambasted globally on social media for being tone deaf, even as at the same time trivializing the very aspect it hoped to glorify — the protest march. The multimillion-dollar ad becomes pulled a day after its debut. By means of the weekend, Saturday Night Stay had taken a crack at the story.
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